Lexicon Legal Content | Blog

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May 24, 2024

SEO Services Tailored for Lawyers: A Guide

Protecting a robust online presence in the digital era is essential for law firms....
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A Guide To Crafting Engaging Legal Content
May 17, 2024

Mastering Law Firm Content Writing: A Guide to Crafting Engaging Legal Content

In the competitive world of marketing legal services, content writing plays a pivotal role in drawing in clients and establishing a firm’s authority....
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April 12, 2024

Why Law Firm Content Marketers Should Have a Legal Background

When it comes to choosing a content marketing agency, you have lots of options....
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Google Ai Content
March 7, 2024

What is Google’s Position on AI Content?

Google Doesn’t Care How Content is Produced Let’s consider these other statements in the guidance: Our focus on the quality of content, rather than...
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Google Update Legal Content Marketing
March 6, 2024

Google Announces Changes to Search: What Legal Content Marketers Need to Know

On March 5th, Google announced changes to its policies and systems in an effort to fight attempts to game their results with low-quality content....
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California Bar Issues Guidance For Lawyers Using Ai
February 9, 2024

California Bar Issues Guidance for Lawyers Using AI

Generative AI, such as Open AI’s ChatGPT and Google’s Gemini (previously called “Bard”), are capable of performing tasks that were once thought...
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How Creating Content Can Help Law Firms Connect With Clients
September 13, 2023

How Creating Content Can Help Law Firms Connect with Clients 

If you’ve researched how to market a law firm (or any business, for that matter) online, you have undoubtedly come across advice telling you to...
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July 18, 2023

What’s the Point of Law Firm Blogging, Anyway?

If you have done research on how to market a law firm online – or any business, for that matter – you’ve undoubtedly come across...
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10 Tips To Help Legal Blog Writers Turn Readers Into Clients
July 13, 2023

10 Tips to Help Legal Blog Writers Turn Readers into Clients

Legal blog writing is an extremely effective way to market your law firm online....
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June 26, 2023

Google Considering Policy on E-E-A-T for AI Content

Roger Monti of Search Engine Journal recently reported that Google is forming a policy on how AI-generated content will interact with E-E-A-T, their...
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June 22, 2023

ChatGPT for Law Firm Content: Best Practices

ChatGPT and other generative AI models are set to revolutionize many industries, including law....
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Should Ai Generated Content
June 9, 2023

Should AI-Generated Content Be Watermarked?

Since November of 2022, the world has been captivated by ChatGPT , the artificial intelligence chatbot created by OpenAI....
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About the author

David Arato, JD

Founder & CEO

David B. Arato established Lexicon Legal Content in 2012 after identifying a significant market need: law firms and marketing agencies struggled to consistently source high-quality written content at scale. As a 2009 graduate of St. Louis University School of Law, David combines legal expertise with content strategy to deliver exceptional results for clients.

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